The present study was conducted to analyze the Strengths, Weaknesses, Opportunities and Threats (SWOT) of Private Advisory Service Agencies (PASA) for the farmers who were obtaining PASA services in horticulture crops. The sample consisted of randomly selected 120 horticulture crop growers from 12 villages of three taluks of Chitradurga district of Karnataka State. Personal interview method was used for collection of data from the respondents. The results showed that “Availability of good information and management practices” (93.33%) and “Availability of good quality inputs” (88.33%) were major Strengths of PASA. Majority 85.83 per cent and 78.33 per cent of the respondents expressed that “No freedom for farmers’ decisions in all stages of crop production” and “PASA are always profit-oriented” were major Weaknesses of PASA respectively. “Demand for plant protection technology” (94.17%) and “PASA help horticultural growers to boost themselves” (85.00%) are the prime Opportunities existed with PASA. “The freedom of farmers is very limited in the selection of inputs and other services” (85.00%) and “Traditional method of farmers’ practices had no place in PASA” (78.33%) were found to be Threats of PASA respectively.